Exporting Local Saskatoon Berries from Canada to Australia Assignment

Exporting Local Saskatoon Berries from Canada to Australia - Assignment Example Marketing to this region can bring the company profits with high margins. The political scenario in the region is sound, with a growing economy and an established central legal system. The social environment in the region is very similarity that in Canada, making the target market much more understandable and easier to relate to. The business climate in for the Saskatoon berries is very strong and profitable right now as the berries are quite in demand due to their tastes, their use in dairy products, bakeries as well as ice creams as well as due to their antioxidant properties. The fruit has heritage links with China where a version of the fruit was originally grown, however it has been discovered in the central north Canada and has become a native original fruit to the region. It would be more profitable for the company to operate through Canada, as the cost of the logistics ad the transportation of the Saskatoon berries would be much more feasible for the company than if its was outsourcing to China or operating form there. The main risks that are present to the company for exporting to the region of Australia pertain to the risks associated with spoilt and bad harvest, which can affect the supply of the product to the region. Moreover the changes in the prices of the berries are also very volatile according to their demand and supply each season and the quality of the harvest produced. This can make operations very volatile with unpredictable revenues. Moreover the Australian dollar is valued at a lesser denomination than the Canadian dollar with considerable fluctuation. This can affect the revenues of the company with the volatile exchange rates applicable. Other risks that the company would be exposed to are conforming with and getting approval from the local Australian food control authorities. A case took place in 2004, when the Saskatoon berries were ordered off the shelves in the UK due to their bad quality of packaging which effected the quality of the berries. (Gillis, 2004) Consumer Profiles The consumers who will be the direct target market for the Saskatoon berries and would be buying the berries in Australia would include restaurants, organic food and fruit retailers as well as the housewives and catering service providers. The restaurants and the caterers would be buying the product to add the exotic flavor to their dishes while the housewives, and the general consumer will be buying the berries due to their intense and unique taste, their diverse usage in dairy products, baking and cereals as well as due to their properties of being high in fiber and a major source of antioxidants 5. Market Entry and Marketing Strategy SWOT The strengths of exporting Saskatoon berries to Australia include the increased business operations, the increase in the profit margin as well as the positioning and the placement of the company name and brand in the international market. The weaknesses pertain to incurring larger cists for logistics and the transportation the frozen berries to the region of Australia. The opportunities that exporting to Australia provides for the company include the increased market share of the company, and future prospects of operating in the Australian market with other wild berry based produce and

Genetic experiment Research Paper Example | Topics and Well Written Essays - 750 words

Genetic experiment - Research Paper Example Stem cell research is one of the most hotly debated issue that involved political, social, religious and moral concerns. Stem cell research is one of the most developed genetic experimentation with a wide range of possibilities in the field of biology. There are many possible things that these researches can achieve given if the researches are well grounded, well funded and supported by the society. However, question such as the ethical and moral credibility of the action has surfaced. Stem cell research involves the human embryonic cells. These embryonic cells come from new fertilized eggs that started to divide to form any type of cells in the body. Embryonic cells are the stepping stone to finding out new ways of treating health problems. Transplants have been made easier and effective with the advent of stem cell research. Various stem cell procedures that proved to be effective life saving treatments to various sicknesses such as leukemia, tumors, heart transplants and many more have been developed through the extensive researches of scientist (Basics). The cultured embryonic cells have attached ethical constraints. Embryonic cells are destroyed with the many researches being done by scientists. Subjecting these human embryos into laboratories for experimentation is like killing a human being that is possible to develop maturely. It is unsettling to consider that embryos even if they are still five days old are placed on dishes that will soon die due to failed experiments. On the other hand, scientists and researchers raise various questions related to stem cell research such as: Are human embryos equal with a full grown human? Do the embryos have rights? Does life start at fertilization? Is the destruction of one embryo justifiable when it can provide cure for countless patients? The embryonic cells can either live or die at the dish during experimentation. The government of various countries has been warily affected as funds directed for the research are questioned by their constituents due to the ethical issues attached with the issue. George Bush for example, has supported the stem cell research at the start of his presidential term. But later, he withdrew such funds due to the ethical claims related with the research. Further, President Obama continued the funding during his term showing his support for the advancement of the biotechnological breakthroughs. Political disputes and debates have erupted among different parties exposing their sides on the issue. Policy makers have drafted various laws regarding the research, but restrictions have barricaded the further progress of the researches (â€Å"Stem Cell†). Stem cell research is just one of the many genetic experimentation that evoke reactions from the public. The advent of such researches and other advancement in the field of biotechnological engineering has caused fear to many. One of the most stricken issues is the idea of cloning. As the stem cell research progres sed, other advancement are made possible. Researches has evolved and discovered every now and then. Medical News Today covers the world with breakthroughs, such as: New approach for growing intestinal stem cells Transforming human ES of IPS cells into functional ling epithelial cells New approach for corneal